“If we get people to think about bread, we have achieved everything we wanted.”
Peter Augendopler, Founder of the PANEUM
Bread is our daily bread. No other food plays as prominent a role in our daily lives, in cultures, religions and, not least, in our use of language. It has, therefore, always held a special fascination for people. Since 1964, when the company was founded by the Augendopler family of bakers, backaldrin has been at home in the world of this precious food. Gradually, the family business has grown, even internationally. The passion for bread, an entrepreneurial spirit and curiosity have led backaldrin to more than 100 countries to date. There, the manufacturer of baking ingredients has learned from the work of countless bakers and confectioners and their different bread cultures.
For backaldrin company owner Peter Augendopler – also a trained baker and part of the company since its first hour – bread is the “most essential product in the world”. Anyone who is as devoted to bread as he is, and who thinks of new bread ideas every day, will soon also want to know more about the history of bread, in order to learn from yesterday and to better understand today and tomorrow. This passion laid the foundation for the backaldrin collection, which started with a confectioner made of Meissen porcelain, and which has been accumulated over many years, with great attention to detail. Over time, the desire grew to want to share this wealth of experience not only with customers, peers and other interested people, but with the whole world. So, the idea for the PANEUM was born. Peter Augendopler: “The PANEUM is intended to show visitors the importance of bread through all periods of human history and to this day.”
The story is told by hundreds of arts and culture objects from the last 9,000 years, connected by one comprehensive staple – bread. Each individual object in the collection represents the passion for bread, a passion that defines the life of Peter Augendopler, a passion that he has instilled in his company. Each individual object shows what is behind bread: progress, know-how, work, but also enthusiasm. Each individual object shows that no one can resist the fascination of bread, even to this day. Last but not least, each individual object in the PANEUM shows that bread is, above all, culture.